TNG eWallet Visa Travel Card Dec 2025
Touch 'n Go eWallet
Driving Awareness for the TNG eWallet Visa Travel Card Through Travel Creators
Campaign Overview
Client | Touch ‘n Go eWallet |
Industry | Fintech / Digital Payments |
Campaign | TNG eWallet Visa Travel Card Dec 2025 |
Campaign Period | December 2025 |
Services | KOL Marketing |
Platforms | Instagram & TikTok |
Total Creators | 6 |
Total Content | 12 |
The Challenge
Touch ‘n Go eWallet launched the Visa Travel Card, a prepaid Visa card linked to the TNG eWallet, designed for Malaysians travelling overseas.
As a newly launched financial product, the challenge wasn’t simply introducing the card, it was helping travellers understand how it works, why it differs from existing travel payment solutions, and how its features provide value during overseas trips.
The campaign needed to educate audiences in a way that felt authentic and relatable, rather than like a traditional product advertisement.
Our Strategy
To reach travellers planning their next holiday, we partnered with six travel and lifestyle content creators who were already documenting their overseas experiences.
Instead of filming product reviews in a studio, creators integrated the Visa Travel Card naturally into their journeys, demonstrating how they used it to pay for meals, shopping, attractions and other travel expenses.
By showing the product in real travel scenarios, creators transformed product features into practical travel tips, making it easier for audiences to understand the benefits while building credibility through authentic first-hand experiences.
Our Role
Noice managed the campaign from end to end, including:
- Creator strategy and selection
- Travel creator sourcing
- Campaign briefing
- Content direction
- Draft review and approvals
- Timeline management
- Campaign reporting
Campaign Execution
To introduce the TNG eWallet Visa Travel Card, Noice collaborated with six travel-focused creators, each producing content while travelling across different destinations, including Japan, China, Vietnam, Singapore, Turkey and Malaysia.
Instead of creating scripted advertisements, creators incorporated the card naturally into their travel journeys, demonstrating how it could be used throughout a trip, from making cashless payments to showcasing cashback rewards and comparing travel spending experiences.
1 | Aiman Alif | IG @aimanalif | TikTok @aimantraveldiary |
2 | Draak Myhd | IG @draakmyhd | TikTok @draakmyhd |
3 | Ashley Ting | IG @ashleyting_24 | TikTok @ashleyting_24 |
4 | Pei Jing | IG @peiijing__ | TikTok @_summerchannel |
5 | Zhaf | IG @zhafventures | TikTok @zhafventures |
6 | Danish | IG @danishmbekz | TikTok @danishmbekz |
Deliverables
6 Travel Lifestyle Creators
Content Deliverables
- 6 Instagram Reels
- Cross post to TikTok (synced)
Content Focus
Creators were guided to educate audiences while documenting their genuine travel experiences.
Product Education
Creators demonstrated:
- How to apply for the TNG eWallet Visa Travel Card
- Card unboxing
- How the card links with the TNG eWallet
- Key travel-friendly features
Real Travel Experience
Throughout their trips, creators showcased the card being used for:
✈️ Overseas travel
🍜 Food & cafés
🛍️ Shopping
🎟️ Tourist attractions
💳 Everyday travel spending
They also highlighted:
- Up to 3% cashback valid until 31st Dec 2026
- No foreign exchange mark-up
- Free overseas ATM withdrawal (once monthly)
- Comparing their experience with previously using other travel card
Campaign Performance
Metric | Result |
Total Creators | 6 |
Total Followers | 560,027 |
Total Reach | 180,634 |
Total Actions | 21,919 |
Engagement Rate | 3.91% |
Reach Rate | 32.25% |
Cost per Reach | RM0.10 |
Campaign Highlights
✅ 3.91% Engagement Rate, outperforming the industry benchmark of 2%
✅ 32.25% Reach Rate, exceeding the industry average of 15%
✅ Successfully introduced the newly launched Visa Travel Card through authentic travel experiences
✅ All creator content delivered within the campaign timeline despite overseas travel logistics
Why This Campaign Worked
Financial products can often feel complex or intimidating when introduced through traditional advertising.
Rather than asking creators to explain product features in isolation, the campaign demonstrated the Visa Travel Card in real travel situations where audiences could immediately understand its value.
From paying for meals and shopping overseas to earning cashback and making cashless transactions, creators showed how the card fit naturally into their journeys. This transformed product education into relatable travel content, making the information easier to absorb while building trust through authentic first-hand experiences.
By partnering with travel-focused creators whose audiences actively seek travel inspiration and recommendations, the campaign successfully introduced the Visa Travel Card to consumers most likely to benefit from its features.
Featured Creator Content
One of the campaign’s strengths was showcasing the Visa Travel Card across different travel destinations and creator styles.
Rather than producing identical product reviews, each creator demonstrated how they used the card throughout their own overseas journey, allowing audiences to see its practical benefits in authentic travel scenarios.
TikTok @danishmbekz
📍 Travel Content
👥 Followers: 85,788
👀 Views: 118,448
❤️ Total Interaction: 13,509
Creator Credit: TikTok @danishmbekz
Campaign: TNG eWallet Visa Travel Card Dec 2025
TikTok @draakmyhd
📍 Travel Content
👥 Followers: 156,679
👀 Views: 22,514
❤️ Total Interaction: 1,819
Creator Credit: TikTok @draakmyhd
Campaign: TNG eWallet Visa Travel Card Dec 2025
TikTok @aimanalif
📍 Travel Content
👥 Followers: 44,076
👀 Views: 11,788
❤️ Total Interaction: 1,079
Creator Credit: TikTok @aimanalif
Campaign: TNG eWallet Visa Travel Card Dec 2025
Ready to Launch Your Next Product?
Launching a new product is about more than generating awareness, it’s about helping people understand why it matters.
At Noice, we partner brands with creators who can turn product features into authentic stories and real-life experiences that audiences trust.
Whether you’re launching a fintech solution, consumer product, or lifestyle service, we’ll help you create creator-led campaigns that educate, engage, and inspire action.
Let’s bring your next product launch to life.