POP MART Sunway Carnival Store Opening
POP MART Malaysia
Creating Buzz for POP MART’s First Store Opening in Penang
Campaign Overview
|
Client |
POP Mart |
|
Industry |
Lifestyle |
|
Campaign |
POP MART Sunway Carnival Store Opening |
|
Campaign Period |
February 2026 |
|
Services |
KOL Marketing |
|
Platforms |
Instagram & TikTok |
|
Total Creators |
11 |
|
Total Content |
21 Pieces |
The Challenge
To celebrate the opening of POP MART’s new store at Sunway Carnival Mall, Penang, POP MART Malaysia wanted to generate excitement and encourage shoppers to visit the store during its grand opening.
Rather than relying solely on event announcements, the brand wanted to leverage creators to showcase the in-store experience, capture the excitement of opening day, and create social proof that would encourage more visitors to explore the new location.
Our Strategy
To celebrate the opening of POP MART’s new store at Sunway Carnival Mall, Penang, POP MART Malaysia wanted to generate excitement and encourage shoppers to visit the store during its grand opening.
Rather than relying solely on event announcements, the brand wanted to leverage creators to showcase the in-store experience, capture the excitement of opening day, and create social proof that would encourage more visitors to explore the new location.
Our Role
Noice managed the campaign from end to end, including:
- Campaign planning
- Creator recommendations
- Creator sourcing & coordination
- Event briefing and on-site management
- Content guideline preparation
- Draft review and approvals
- Campaign reporting
Campaign Execution
Creator Experience
A total of 11 Malaysian creators were invited to attend POP MART’s grand opening event.
Creators were tasked with documenting the complete opening day experience, from arriving at the venue to exploring the new store after it officially opened to the public.
|
1 |
Tick Lim |
IG @imtick95 |
TikTok @imtick95 |
|
2 |
Khai Suang |
IG @khai_suang |
N/A – Not posted on TikTok |
|
3 |
Aina Bahiyah |
IG @aina.bahiyah |
TikTok @ainabahiyah |
|
4 |
ahQqiao |
IG @ahqqiao |
TikTok @ahqqiao |
|
5 |
Marsya |
IG @m.firyasmina |
TikTok @chaa.mell |
|
6 |
Lavigne |
IG @lvgn.lim |
TikTok @lvgn.lim |
|
7 |
Dhabita Auji |
IG @dhabitaauji |
TikTok @fruityfatty |
|
8 |
Veron Tan |
IG @_wenjingg |
TikTok @wenjingg1130 |
|
9 |
Jia Yun |
IG @jiayunnnnnn |
TikTok @jiayunnnnnn |
|
10 |
Jinny Tay |
IG @jinertay |
TikTok @jinertay |
|
11 |
Xin Yuan |
IG @xinyuan_07 |
TikTok @xinyuan_0727 |
Deliverables
7 Creators
- 1 Instagram Reel
- Cross post to TikTok (synced)
- 1 Instagram Story
- Event Attendance :-
- 📍POPMART store in Sunway Carnival Mall, Penang
- 🗓️7 February 2026
4 Creators
- 1 Instagram Carousel
- Cross post to TikTok (synced)
- 1 Instagram Story
- Event Attendance :-
- 📍POPMART store in Sunway Carnival Mall, Penang
- 🗓️7 February 2026
Content Focus
Creators were guided to showcase:
- The new POP MART storefront and branding
- POP MART blind boxes and collectible toys
- The newly designed retail space
- Grand opening highlights including the ribbon-cutting ceremony and lion dance performance
- Their personal shopping experience and excitement inside the store
Each piece of content concluded with a call-to-action encouraging audiences to visit the new POP MART store at Sunway Carnival Mall.
Campaign Performance
|
Metric |
Result |
|
Total Creators |
13 |
|
Total Followers |
2,729,097 |
|
Total Content |
31 |
|
Total Reach |
732,960 |
|
Total Actions |
26,728 |
|
Engagement Rate |
0.98% |
|
Reach Rate |
26.86% |
|
Cost per Reach |
RM0.08 |
Why This Campaign Worked
A successful store opening is about more than announcing a new location, it’s about creating an experience that people want to be part of.
To achieve this, POP MART partnered with local Penang creators to experience and document the grand opening firsthand. From the ribbon-cutting ceremony and lion dance performance to exploring the new store and its collectibles, creators shared authentic moments that made audiences feel like they were part of the event.
Rather than relying solely on brand announcements, the campaign leveraged creator-led storytelling to showcase the store, highlight the shopping experience, and generate social buzz across Instagram and TikTok. Through strategic creator selection and seamless campaign execution, Noice transformed a one-day event into content that continued to build awareness long after the doors opened.
The campaign delivered 31 pieces of content, reached 732,960 people, and successfully established strong awareness for POP MART’s first store in Penang.
Ready to Create Buzz for Your Next Launch?
Whether you’re opening a new store, launching a product, or planning a brand activation, Noice helps brands connect with the right creators to generate excitement before, during, and after the event.
From creator sourcing and on-site campaign management to content strategy and reporting, we help turn memorable moments into impactful creator-led campaigns.
Let’s make your next launch one to remember.