Content seeding is a marketing strategy where you sprinkle content across the internet, such as partnering with an influencer to promote a product or a service on social media to reach their target audience and attract leads.
Marketers usually create content relevant to their target audience. Content seeding allows brands to highlight their content in places that target audiences will see and engage with it. It helps increase brand awareness, and the aim is to get your content to be seen and shared across all social media platforms.
Influencers are an excellent choice for content seeding because they usually have enormous followers. Also, the cost of engaging with influencers is much lower than traditional advertising.
To begin, here are the steps on how to set up your influencer marketing campaign so you can start your influencer seeding strategy in no time!
- Define your objectives: To run a successful campaign, you need to define your goals, campaign purpose (increase website traffic, generate product launch hype, announce upcoming sales), and the intended reach.
- Research influencer criteria: You should know who your target audience is. With that information on hand, look for relevant influencers that your target audience would follow. For example, if you sell baby products, you may want to reach out to mother influencers that have content dedicated to parenting. This is where going niche pays off.
- Creating an influencer marketing campaign brief: Your brief should include content direction, Do’s and Don’ts, sample content, and caption guidelines.
Monitor and analyze: As your campaign progresses, it’s essential to examine the reach of influencer posts, traffic statistics, and engagement (shares, comments, likes). Analyzing these metrics will help you determine what worked and what didn’t so that you can improve on your next campaign.
Content Seeding Example by Noice Co:
Campaign – Atome CNY
Atome is an app that enables users to split their bills into 3 equal payments and 0% interest!
This year, we have assisted them with their Chinese New Year campaign to do content seeding. A total of 100 nano and micro-influencers were engaged to do social media postings and shout-outs on their CNY promo. The campaign was a huge success, and we have managed to achieve a total of 425,000 reach with 100 IG postings and 200 IG Story postings.
An excellent content seeding strategy involves a combination of getting the right influencers, a great platform, and a favorable product or service to promote. Setting up your first influencer marketing campaign may sound daunting, but we can guide you every step of the way, making content seeding works for you!
Check out our Lunar Package (valid till 30th March)! Let us help you to kickstart your campaigns! If you’re interested to learn more, contact us at [email protected] or WhatsApp Ummi +601121917196
We’ll talk more on Influencers and how they can benefit your brand! Stay tuned ✨