This guide acts as a checklist to see if your brand is suitable for KOL marketing. KOL marketing is not for every brand, you have to have the right product, be active on social media, and there have to be influencers for your target market.
You are a Business-to-consumer (B2C) Business
There’s a reason why KOL marketing is mostly a business-to-consumer (B2C) marketing channel. B2B influencer marketing is still in its infancy. B2B KOLs need to be high-profile experts or commentators in their chosen field and will enjoy all the credibility that comes with it. Engaging high-profile experts for campaigns are usually a lot harder. This is because they are generally not interested in collaborating with brands for sponsored content. On top of that, B2B KOLs are also very limited.
Your products can be bought online
Brands that have already set up their e-commerce store should consider KOL Marketing. Why? You shouldn’t expect a high conversion rate if you work with KOLs on a social media platform to reach new audiences and create brand awareness.
The user intention is the key
When the audience login to social media, their primary purpose is to engage with family and friends or seek entertainment. In contrast, they intend to shop when they login to e-commerce platforms such as Shopee and Lazada.
You already have an online presence
Please make sure that your business social media profiles and your website are ready before your start KOL Marketing. Otherwise, you’ll be wasting your money if the KOLs are not able to direct their audience to your pages.
Your target audience is between 13-40 years old
KOL Marketing is one of the most effective ways for brands to reach their target audience.
NOICE can evaluate and strategise your KOL Marketing Campaign. We want to make sure that you can make the best out of our service! Contact us to learn more!
Itís difficult to find experienced people for this topic, but you seem like you know what youíre talking about! Thanks