To maximise awareness for the ParkCity Year-End Light Festival, Noice coordinated a multi-platform creator campaign that combined on-site experiences with authentic lifestyle storytelling.

A total of 25 creators visited Desa ParkCity between 28–30 November 2025 to experience the festival firsthand and produce content across Instagram, TikTok, and Xiaohongshu. By requiring creators to visit the event in person, the campaign captured genuine reactions, vibrant crowd moments, and the immersive festive atmosphere that photos alone couldn’t convey.

To maximise content diversity, creators were strategically assigned to different light installations as their starting point. This ensured each creator produced a unique perspective of the festival while collectively showcasing all major attractions across the campaign.

Deliverables

25 Malaysian Content Creators

KOL Visitation for video shooting

• 📍The Waterfront, Desa ParkCity
• 🗓️ 28–30 November 2025

Content Deliverables

• 10 Instagram Reels (synced to TikTok)
• 2 TikTok Videos
• 13 Xiaohongshu (XHS) Videos

Total: 25 creators producing 31 pieces of content across three major social platforms.

Content Focus

To showcase the festival from different perspectives while maintaining content consistency, creators were guided to highlight both the main attractions and the surrounding festive atmosphere.

Main Festival Experience (70%)

Creators focused on the eight signature light installations that formed the heart of the festival, including:

✨ Butterflies on the Lake
🎋 Bamboo Grove
🌲 Crystal Trees
🌸 Moonlit Blossom
🌳 Fairy Oak
🌙 Midnight Garden
🪽 Luminous Wings
❄️ Arctic Wonder by ISP

Beyond the installations, creators were encouraged to capture the full visitor experience by featuring:

• The vibrant crowd atmosphere throughout the festival
• Families, children, couples, and pets enjoying the event
• The immersive nature-inspired soundscapes at Bamboo Grove, Fairy Oak, and Midnight Garden
• The weekend snowfall experience at Fairy Oak

Festive Highlights (30%)

To reinforce the year-end celebration, creators also showcased the Christmas decorations around The Waterfront, including:

🎄 The Waterfront Atrium decorations
🎅 Santa’s Sleigh installation
🚩 The Park Entrance festive décor
🏛️ The Waterfront’s iconic entrance and branding

These scenes complemented the Light Festival, presenting Desa ParkCity as a complete festive destination for visitors of all ages. 

Content Strategy

To maximise content diversity, creators were strategically assigned to different light installations as their starting point. This ensured each creator produced a unique perspective of the festival while collectively showcasing all major attractions across the campaign.

Whether it was a family day out, a pet-friendly outing, a romantic evening walk, or a lifestyle exploration, each creator showcased the festival through their own perspective. This approach resulted in a diverse collection of content that highlighted different experiences while ensuring broad coverage of the event’s key attractions.